Taking responsibility for someone else can be one of life’s biggest challenges. We’re on a mission to share experience and empower you in making smart care decisions.

After 5 years of working together in the San Francisco-based private medical advocacy business Good Medicine, Jennifer Brokaw MD and Kim Garlinghouse-Jones RN MPH began wondering how they could help provide this crucial service to more people at a lower cost. We realized that harnessing the powers of the internet to disseminate information, build a social community and connect professionals to clients was the answer.

Jennifer Brokaw MD

Dr. Jennifer Brokaw worked for 14 years as an emergency physician before founding Good Medicine, a private medical consulting and advocacy practice in San Francisco. She assisted dozens of families creating detailed advance health care directives, using a unique program she and her team devised. She also consulted with individuals and families who were facing serious illness and advocated for them in such matters as second opinions and clinical trials. In 2012, Jennifer became the Durable Power of Attorney for a childless relative with Alzheimer’s disease. After arranging for care and identifying appropriate living situations and support, she was challenged with a series of decisions about the level of medical care he would receive as his illness progressed. Dr. Brokaw has spoken and written about end-of-life planning, medical decision-making and medical advocacy in a variety of settings.

Kim Garlinghouse-Jones RN MPH

After a career as a Clinical and Research Oncology nurse, Kim has spent the last 15 years advocating for her identical twin daughters with a seizure disorder. In addition to managing their many medications and relentlessly tracking their health and development, Kim has learned a lot about getting the private health insurance industry to do the right thing for her children. In 2006, she learned that she herself had a significant cancer which forced her to rely on family and friends to navigate a scary and complicated set of choices. In her work with Good Medicine between 2009 and 2013, Kim advocated for families caring for loved ones with serious medical illness and degenerative diseases. In 2013, she founded Compass High School, an independent school serving the needs of teens with learning differences.